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To improve the competitiveness and market orientation of the fruit and vegetable sector, reduce producers' income fluctuations resulting from crises, promote consumption – so contributing to improved public health – and enhance environmental safeguards

To highlight the advantages of the EU products, especially in terms of environmental friendliness of their production, and raise the awareness about the EU system covering organic production

To increase the competitiveness of wine producers

To highlight the advantages of the EU products, especially in terms of environmental friendliness of their production, and raise the awareness about the EU system covering organic production

To promote environmentally and economically sustainable farming

To support agricultural activities that encourage the protection or enhancement of the environment or entail additional agri-environment benefits, for improving the quality and marketing of agricultural products, for practising enhanced animal welfare standards, to address specific disadvantages affecting farmers in the dairy, beef, goat and sheep meat and rice sectors in economically vulnerable or environmentally sensitive areas or for vulnerable types of farming, to support risk management measures such as insurance schemes for adverse climatic events and animal or plant diseases or pest infestation and mutual funds for animal or plant diseases or environmental incident

To contribute to the achievement of the Common Agricultural Policy's objectives while integrating some major policy priorities for competitiveness and sustainable development

Additional information:
The Europe 2020 Strategy, the EU Environmental Action Programme 2020 and the 2020 Climate and Energy Package are just as relevant to the countryside as to the towns and cities. The EU's rural development policy is all about meeting the challenges faced by rural areas, and unlocking their potential.

Theoretically, individual EU Member States could decide and operate completely independent rural development policies. However, this approach would work poorly in practice. Not all countries in the EU would be able to afford the policy which they needed. Moreover, many of the issues addressed through rural development policy do not divide up neatly at national or regional boundaries, but affect people further (for example pollution crosses borders all too easily; and more generally, environmental sustainability has become a European and international concern).

Member States build their 2014-2020 Rural Development Programmes based upon at least four of the six common EU priorities.
1. fostering knowledge transfer and innovation in agriculture, forestry and rural areas;
2. enhancing the viability / competitiveness of all types of agriculture, and promoting innovative farm technologies and sustainable forest management;
3. promoting food chain organisation, animal welfare and risk management in agriculture;
4. restoring, preserving and enhancing ecosystems related to agriculture and forestry;
5. promoting resource efficiency and supporting the shift toward a low-carbon and climate-resilient economy in the agriculture, food and forestry sectors;
6. promoting social inclusion, poverty reduction and economic development in rural areas.

To improve the economic and environmental performance of agricultural holdings and rural enterprises; To contribute to the development of infrastructure needed for the development of agriculture and forestry and support non-remunerative investments necessary to achieve environmental aims; To contribute to the maintenance of sustainable agricultural structures; To serve multiple economic, social and environmental priorities at once

To prevent the negative consequences of natural disasters, adverse climatic events and catastrophic events

To promote renewable energy; To support the drawing-up of protection and management plans relating to Natura 2000 sites and other places of high natural value, environmental awareness actions and investments associated with maintenance, restoration and upgrading of the natural heritage and with the development of high natural value sites