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Common Agricultural Policy Direct payments and interventions in markets ("First Pillar"): Wine: The 2008 wine reform introduced national financial envelopes (proportional to the production level in each Member State) to set up national support programmes in order to assist the wine sector to achieve the two main reform objectives. (...)
The EU contribution to promotion activities shall not exceed 50% of the eligible expenditure. The measures may consist only of:
o public relations, promotional or advertisement measures, in particular highlighting the advantages of the EU products, especially in terms of quality, food safety or environmental friendliness;
(...)
o information campaigns, in particular on the EU systems covering designations of origin, geographical indications and organic production;
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Common Agricultural Policy Direct payments and interventions in markets ("First Pillar"): Promotion of agricultural products: The promotion policy has been reformed with the adoption of Regulation (EU) No 1144/2014 of the European Parliament and of the Council of 22 October 2014 on information provision and promotion measures concerning agricultural products implemented in the internal market and in third countries. (...) These measures can consist of public relations, promotional or publicity actions, participation at events and fairs, in particular those that highlight the advantages of EU products, especially in terms of quality, hygiene, food safety, nutrition, labelling, animal welfare or environmental friendliness of their production. Also covered are information campaigns on the EU system of protected designations of origin (P.D.O.), protected geographical indications (P.G.I.) and traditional speciality guaranteed (T.S.G.), information on EU quality and labelling systems and on "organic farming". (...)

Common Agricultural Policy Direct payments and interventions in markets ("First Pillar"): Green Payments: The objective of the Green Direct Payment is to enhance the environmental performance of the CAP by complementing cross compliance and second pillar agro environment climate schemes. The green direct payment of a farmer is like the other decoupled direct payments, paid per hectare for farmers respecting three annual practices that benefit the environment and the climate. These practices include diversifying crops, maintaining permanent grassland and dedicating 5% of arable land to ecologically beneficial elements ("ecological focus areas"). Thirty per cent of the total direct payments national allocations are dedicated to this payment.
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Measures Financed by the European Agricultural Fund for Rural Development ("Second Pillar" of The CAP): Policy Framework: The Europe 2020 Strategy, the EU Environmental Action Programme 2020 and the 2020 Climate and Energy Package are just as relevant to the countryside as to the towns and cities. (...)
On this basis Member States build their 2014 2020 Rural Development Programmes based upon at least four of the six common EU priorities:
1. Fostering knowledge transfer and innovation in agriculture, forestry and rural areas;
2. Enhancing the viability / competitiveness of all types of agriculture, and promoting innovative farm technologies and sustainable forest management;
3. Promoting food chain organisation, animal welfare and risk management in agriculture;
4. Restoring, preserving and enhancing ecosystems related to agriculture and forestry;
5. Promoting resource efficiency and supporting the shift toward a low carbon and climate resilient economy in the agriculture, food and forestry sectors;
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Measures Financed by the European Agricultural Fund for Rural Development ("Second Pillar" of The CAP):
Investments in physical assets: is a support scheme to be carried out in order to improve the economic and environmental performance of agricultural holdings and rural enterprises, improve the efficiency of the agricultural products marketing and processing sector. The support contributes to the development of infrastructure needed for the development of agriculture and forestry and support non productive investments necessary to achieve environmental aims. Investment support is one of main instruments of the EU's rural development policy and has been used by all Member States in the programming period 2007 2013. Investment measures have been highly relevant in meeting the needs of agriculture via improving competitiveness and contributing to the maintenance of sustainable agricultural structures, and have served multiple economic, social and environmental priorities at once.

Measures Financed by the European Agricultural Fund for Rural Development ("Second Pillar" of The CAP): Policy Framework:
• Restoring of agricultural production potential. In order to prevent the negative consequences of natural disasters, adverse climatic events and catastrophic events, investments in prevention and restoration may be supported. In case of investments for restoration, the level of destruction shall be at least 30% of the relevant agricultural production potential.

Measures Financed by the European Agricultural Fund for Rural Development ("Second Pillar" of The CAP): Policy Framework:
• Business start up for the development of small farms. Support is provided to existing small farms (as defined by MS) for ensuring their sustainable development and growth and shall be granted to farmers who submit a business plan. (...)

Measures Financed by the European Agricultural Fund for Rural Development ("Second Pillar" of The CAP): Policy Framework:
• Basic services for the economy and rural population. The support covers the development of local basic services, including cultural and leisure activities, and investments in small scale infrastructure. Specific derogations for the size exist for the investments in broadband and renewable energy. Conservation and upgrading of the rural heritage are also eligible here. The support covers the drawing up of protection and management plans relating to Natura 2000 sites and other places of high natural value, environmental awareness actions and investments associated with maintenance, restoration and upgrading of the natural heritage and with the development of high natural value sites.

Measures Financed by the European Agricultural Fund for Rural Development ("Second Pillar" of The CAP): Policy Framework:
• Forestry support contributes to the achievement of some of the most crucial environmental, societal and economic targets of the rural development policy. Forests have an important role in management of natural resources Forests provide key ecosystem services such as sequestering carbon, protecting soil and water, preserving biodiversity, supplying energy and raw material for a low carbon economy, while allowing recreational activities. Therefore, the support aims at establishing forests and agro forestry systems, prevention and restoration of damaged forests. Moreover, the support covers investments improving the resilience and environmental value of forests and investments in forestry technologies and in processing, mobilising and marketing of forest products. A separate support scheme is dedicated to operations of forest environmental and climate services and forest conservation.

Measures Financed by the European Agricultural Fund for Rural Development ("Second Pillar" of The CAP): Policy Framework:
• Agri environment climate payments. Member States/regions must make the support under this measure available throughout their territories, in accordance with their specific national, regional or local specific needs and priorities. The exact types of operation/intervention to be available in a given part of that territory will depend on the particular environmental/climate needs identified by Member States/regions in the SWOT analysis. Agri environment climate payments aim to preserve and promote the necessary changes to agricultural practices that make a positive contribution to the environment and climate. The support under this measure can be granted to farmers, groups of farmers or groups of farmers and other land managers and in justified cases also to other land managers or their groups who undertake voluntary agri environment climate commitments on agricultural land. (...) Support may also be provided for the conservation and the sustainable use and development of genetic resources in agriculture.